The 7 Scientifically Proven Elements of Persuasion

Read time: 3 minutes.

This week you will learn:

1. What the 7 scientifically proven elements of persuasion are.

2. How you can implement them in your marketing efforts.

What are the 7 scientifically proven elements of persuasion?

This week I posted a thread on the 7 scientifically proven elements of persuasion by the legendary psychologist Dr. Robert Cialdini (and you guys seemed to like it):

Have you ever wondered how some people are able to persuade others to do what they want?

Well, researchers have been studying the factors that influence us to say “Yes” to others for over 60 years.

Dr. Robert Cialdini, a leading expert in the field of persuasion, identified 7 key principles that can make someone more persuasive.

The 7 scientifically proven elements include:

1. Reciprocity

2. Scarcity

3. Authority

4. Consistency

5. Liking

6. Social Proof

7. Unity

Understanding and applying these principles can help you become more persuasive in both your personal and professional life.

So, are you curious about how to use these principles to your advantage?

Keep reading to learn more!

Here's how you can implement these 7 elements into your marketing:

1. Give to Get: People are more likely to help you out if you have helped them in the past. Offer something valuable to your audience, such as a free resource or a discount, and they'll be more likely to return the favor by purchasing from you or recommending you to others.

2. Don't Miss Out: People are more motivated to act when they think they might lose out on something. Highlight the limited availability of your products or services, and create a sense of urgency to encourage your audience to take action.

3. Show Your Expertise: People are more likely to trust and follow someone who they perceive as an authority in a particular area. Demonstrate your expertise by sharing knowledge and insights that can benefit your audience.

4. Small Steps to Big Goals: People are more likely to follow through on commitments that they have already made. Encourage your audience to take small steps towards a larger goal, and help them stay consistent by providing guidance and support along the way.

5. Be Likable: People are more likely to do business with someone they know and like. Build rapport with your audience by being authentic, relatable, and personable.

6. Social Proof: People are more likely to trust something that has been proven to work for others. Use testimonials, case studies, and examples of success to show your audience that your product or service is worth their investment.

7. Unite Your Tribe: People are more likely to trust and support those who are part of their in-group. Highlight shared identities, values, and interests to create a sense of unity with your audience, and foster a sense of community around your brand.

That's all for this week!

I hope you enjoyed it.

Reply to this email if there's something you'd like to learn more about and I'll write about it in one of my upcoming newsletter issues.

Until next week,

Molly!

P.S. When you're ready there's 2 ways I can help you:

1. Let me build you an irresistible landing page that captures your audience's attention and compels them to take action.

2. Or, let me help you craft compelling copy that resonates with your ideal customers and drives them to convert.

DM me here:

https://twitter.com/messages/compose?recipient_id=1524233758647279616

Or book a free 30-minute call with me here: