Are your landing pages converting?

Read time: 4 mins

This week I'm sharing 3 quick things with all 339 of you to help with your landing pages!

You will learn 3 things:

1. What a landing page is

2. What the difference between a landing page and a website is

3. How to build a high-converting landing page for your traffic

What's a Landing Page?

Don't know what a landing page is?

That's ok.

You're about to find out.

A landing page is a single web page that has one clear focus on a call-to-action (CTA).

It's where your visitor "lands".

They usually only have 1 goal...

To convert.

There's 2 types of landing pages and these include:

• Lead generation landing pages - e.g. download a free ebook

• Click through landing pages - e.g. order X now

They limit choices for you to do something else.

That's why they're perfect for conversions.

If you want to convert more traffic and boost your sales, then a landing page is a great place to start.

Here's what a simple landing page looks like:

So, what's the difference between a landing page and a website?

A landing page has a clear focus on 1 CTA for a conversion.

They usually only have 1 goal.

Whereas a website has multiple goals and multiple links, such as an about me section, products, a contact page and so on.

How to build a high-converting landing page for your traffic:

A landing page should include:

• An attention-grabbing headline for an extremely valuable product/service

• An appealing subheading

• Benefits of the product to the reader

• Social proof

• A clear CTA

What's the real secret to a landing page that converts?

Your copy!

Your words matter more than anything else on a landing page.

So make every word count and make your CTA extremely appealing.

Here are some tips on how to turn your landing pages into lead magnets:

Offer something of value: Provide an incentive for visitors to fill out the form on your landing page. This could be a free resource, such as an ebook, whitepaper, or webinar.

Make your offer clear and compelling: Use a headline and subheadline that clearly communicates the value of your offer and why visitors should download it.

Keep your form short and simple: Only ask for the information you need, such as name and email address. The more fields you include, the less likely visitors are to complete the form.

Use persuasive copy: Use persuasive language that highlights the benefits of your offer and encourages visitors to take action.

Use eye-catching design: Use visuals and design elements that draw attention to your offer and create a sense of urgency.

Test and optimise: Continuously test and optimise your landing pages to improve their performance and conversion rates. This can include testing different headlines, images, and form fields to see what works best.

Here are two of my favourite landing page gurus and some extra guidance from them if you're interested:

Until next thursday!

Molly.

P.S. When you're ready there's 2 ways I can help you:

1. I can build you an irresistible landing page to boost your conversions.

2. I can help you write and optimise your copy.

Book a free 30-minute call with me here: