- The Marketing Mastery
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- Ready to sell while sleeping?
Read time: 5 minutes.
This week you will learn:
What a sales funnel is
How you can build an offer and sell on autopilot with a sales funnel
Let’s dive in!
What’s a Sales Funnel?
2 Weeks ago, I wrote this thread:
He sold over $1 million worth of products from his basement within a year of graduating college.
Russell Brunson is a marketing legend.
I’ve spent countless hours learning Russell’s secrets to building a high-converting funnel.
Here are 9 essential takeaways:
<> https://t.co
— Molly Lye 🤓 | Marketing Nerd (@Molly_Lye_)
3:04 PM • Apr 26, 2023
And people seemed to like it.
I’m a huge fan of the teachings of Russell Brunson.
He is truly the ultimate marketing guru and someone who I aspire to be.
Russell knows the power of understanding consumer psychology.
He is well-known for making the term “funnel” famous in the marketing world.
Here’s why he is a big fan of funnels and why I offer sales funnels as a service to digital entrepreneurs to grow their business on autopilot:
A sales funnel is basically a step-by-step process that takes potential customers through a series of stages designed to convert them into paying customers. It's like a roadmap that guides your potential customers towards making a purchase.
Why is this so powerful? Because once you set up a sales funnel, it can run 24/7 without you having to lift a finger! This means that potential customers can find your business and make a purchase even while you're sleeping or on vacation.
By using a sales funnel, you can build trust and establish credibility with your potential customers. This makes them more likely to buy from you and increases the chances of a sale.
Plus, you can customise your message to each potential customer, so they receive the right information at the right time. This targeted approach helps improve conversion rates and ensures that potential customers have all the information they need to make a buying decision.
In short, a sales funnel helps you automate your sales process, establish a relationship with potential customers, and increase your revenue and profits.
Sounds good, right?
Here are some of the best steps to take to start building your high-converting funnel:
(Courtesy of Russell Brunson and his little doodles)
Finding your dream buyer is key to attracting the right audience. To do this, you need to create a lead magnet that is tailored to their needs and interests. A lead magnet is a free offer that provides value to your target audience in exchange for their contact information. By doing this, you can build a list of potential customers who have already shown an interest in your product or service.
Maximising the perceived value of your product or service is also important. There are two ways to do this - decrease the price or increase the value. It's always better to increase the value of your product, so it seems inexpensive. You can do this by adding enough added value to the offer, such as bonuses or additional services, to make it worth over ten times what you'll charge.
Next, you need to create a value ladder for your business plan. This means offering different levels of service at varying prices. Each step in the value ladder should provide more value at a higher price. By doing this, you can cater to a wider range of customers and ensure that you're not limiting your offerings.
Creating a unique offer is also crucial. You need to differentiate yourself from the competition and create a mission statement that outlines who you want to serve, what result you can provide for them, and what new opportunity you're offering them.
Your funnel is the backbone of your sales process. It needs to provide value to each customer at the unique level of service they can afford, while also being profitable and identifying your dream clients who can afford your highest offer.
To attract the right customers, you need to create an attractive character. This could be a persona that represents your brand or business. The market has to be attracted to you to ascend your value ladder. By doing this, you can build customer loyalty and retention.
Lastly, funnel hacking is a great way to learn from others who have succeeded. Find people who have a successful funnel and reverse engineer what they're doing. Model their success and tweak it to suit your own business needs.
In summary, building a successful sales funnel requires a lot of hard work and dedication, but it's worth it in the end.
By following these tips and insights, you can automate your sales process and attract your dream buyers.
If you're interested in building a sales funnel for your business, I offer a funnel-building service that’s tailored to your unique business needs.
You can check out my landing page here for more information:
Hope you enjoyed this week’s issue.
Until next week!
Molly.
P.S. When you're ready there's 2 ways I can help you:
Let me build you an irresistible landing page that captures your audience's attention and compels them to take action.
Or, let me help you craft a compelling sales funnel that resonates with your ideal customers and drives them to convert.
DM me here:
