Read time: 3 minutes.

This week I have something exciting for you all!

I created a FREE 8-step guide to help you build a money-making sales funnel.

Check it out at the bottom of this issue!

This week you will learn:

• How emotions trigger purchases.

• 4 Ways to use emotions to your advantage in your sales funnels

• How to build a money-making sales funnel

Let’s get into it!

How Emotions Trigger Purchases

One of the most important things to learn when it comes to marketing is that emotions trigger purchases, not logic.

Appeal to the reader’s emotions whenever you are writing persuasively, and you’ll have far more luck in your ability to motivate them to take action.

In fact, studies show that emotions are responsible for up to 80% of consumer buying decisions. 

So, it's essential to understand how emotions work and how we can use them to our advantage.

Emotions are powerful because they tap into our subconscious mind, influencing our decisions and behaviour without us even realising it.

Emotions like:

• Fear

• Joy

• Anger

• Excitement

Can all trigger us to take action.

For example, have you ever seen an ad that made you feel a sense of urgency, prompting you to purchase a product right away?

That's because the advertiser used a specific emotion to trigger you to take action.

4 Ways to use emotions to your advantage in your sales funnels

Here are a few tips:

1. Identify your customer's pain points: Understanding your customer's pain points is essential in creating a sales funnel that resonates with them. Once you've identified their pain points, you can use emotions to show them how your product or service can solve their problems.

2. Create a sense of urgency: Creating a sense of urgency is a powerful way to trigger emotions and prompt customers to take action. Limited-time offers, flash sales, and countdown timers are all effective ways to create urgency in your sales funnels.

3. Use storytelling: Storytelling is a powerful way to connect with your customers emotionally. By telling a story that resonates with your customers, you can create an emotional connection and show them how your product or service can help them.

4. Show social proof: Social proof is another powerful way to trigger emotions and persuade customers to make a purchase. By showing testimonials, case studies, and reviews, you can demonstrate the value of your product or service and create a sense of trust and credibility.

The FREE 8-Step Guide to Build a Money-Making Sales Funnel

Here’s Your link to the free guide:

👉 The Ultimate 8-Step Guide to Building Your Money-Making Sales Funnel (sales-funnel-guide.crd.co)

Enjoy!

Until next week!

Molly.

P.S. When you're ready there's 2 ways I can help you:

1. Let me build you an irresistible landing page that captures your audience's attention and compels them to take action.

2. Or, let me help you craft a compelling sales funnel that resonates with your ideal customers and drives them to convert.

DM me here:

https://twitter.com/messages/compose?recipient_id=1524233758647279616

Or book a free 30-minute call with me here: